The Cowboy Image

by Baxter Black

The livestock business has an effective symbol that has withstood the loving treatment of Hollywood, Nashville and Madison Ave. It is now under attack by the Anti-Livestock Industry. It is the cowboy. Hollywood made heroes of cowboys who always got the bad guy, practiced safe shooting and could leap on their horse from a burning train! Then Hollywood gave us the urban cowboy who could disco and wore a straw hat made of oatmeal, rattlesnake heads and sweepings off a chicken house floor!   

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